Samsung commissioned Loomis Group to develop a rich interactive marketing platform targeted at tech savvy early adopters and gaming enthusiasts for their new line of consumer Solid State Drives. I helped lead the charge as the senior interactive art director working closely with Samsung global brand managers and fellow internal team members to concept and execute a rich social and interactive web experience using Facebook Connect, Yelp and Google API's, and a host of other interactive web technology's and high-end production techniques. Using market research and help from our internal brand strategy team, we developed an algorithm that aggregated user's Facebook data and IP location information to place them in a rich visual experience categorized by demographic. This approach gave users a very personalized experience across the entire Samsung SSD site. As a member and leader of the Samsung SSD product launch campaign, my role spanned the entire project, from concept, design, and execution, creating the main website, display ads, tip cards, and review guides.